About Well Woven
Rugs are where we started.
A letter to our retail partners.
To our retail partners,
You put your name on everything you sell. Rugs are one of the harder things to put it on: big, slow to turn, easy to get wrong. We want to be the supplier you never have to explain.
Our experience in rugs goes back to 2006, and Well Woven has been a company since 2014. We are a wholesale rug importer, and we also produce our own rugs. We bring imported collections and our own production together to supply retailers and other trade buyers.
Our business is supplying rugs: area rugs, runners, broadloom, custom sizes, and pads. We want to be the supplier a store builds its rug department around, with a useful assortment, clear product information, and help with ordering and replenishment.
What we believe:
We tell the truth. If we do not have a count, the catalog says check availability, not a number. If a program slips, we say so. We would rather show you one that is shipping than describe one that is coming.
Things do not go one, two, three. They go four, five, six, seven, with detours. We plan for the first and stay for the rest.
Value comes from good materials. A rug earns its price on the floor, not on the tag. Yarn, backing and construction decide how it looks in year five. That is where we spend.
We keep improving the products we sell. Colorways get retuned, constructions revisited, and a program that sells gets more attention, not less.
A good rug earns repeat business. Customers remember how a rug feels, how it wears, and whether it delivers value. Those are the reasons they come back.
Trend has its place. A store needs something of the moment. We carry it with open eyes, as the seasoning, not the meal.
Your sell-through is our scorecard. What moves in your store, what sits, what your customers ask for and you cannot get: we measure ourselves by it. Tell us, and it changes what we make next.
For your store, that means imported collections alongside rugs we produce ourselves, in-stock orders that usually ship from our own warehousing in one to two business days, area-rug availability checked hourly, a PDF for every collection, and pricing that is trade-only. We do not undercut the stores that carry us.
Give us one program. Hold us to this letter.
The Well Woven team
For the Trade
Imported collections and our own production
We import rugs from partner mills and also produce our own rugs. Our wholesale assortment brings both together, with practical pricing and product support for your business.
Stocked and shipped
Area-rug availability checked against our warehouse hourly. In-stock orders usually ship within 1-2 business days; cut-to-order and custom finishing carry their own lead time.
Sheets you can send
A one-click PDF for every collection, with program sizes and specs. Trade accounts build customer line sheets in the catalog.
Built for your margin
wwoven.com is trade-only. No public wholesale pricing, no undercutting the stores that carry us. Your floor price stays your floor price.
Standards We Meet
- Oeko-Tex Standard 100 certified: tested for harmful substances.
- Compliant with CPSIA (Consumer Product Safety Improvement Act).
- All products meet applicable flammability standards.
Want to carry Well Woven?
Browse our trade catalog or get in touch. We respond within one business day.